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<title>Jan 18 English &#45; : Business</title>
<link>https://en.jan18.in/rss/category/business</link>
<description>Jan 18 English &#45; : Business</description>
<dc:language>en</dc:language>
<dc:rights>©2026 Jan 18 English | All right reserved.</dc:rights>

<item>
<title>INA Solar rolls out &amp;apos;Azaadi Mahotsav 2026&amp;apos; campaign to push solar adoption</title>
<link>https://en.jan18.in/business/ina-solar-rolls-out-azaadi-mahotsav-2026-campaign-to-push-solar-adoption</link>
<guid>https://en.jan18.in/business/ina-solar-rolls-out-azaadi-mahotsav-2026-campaign-to-push-solar-adoption</guid>
<description><![CDATA[ Jaipur. Insolation Energy Ltd., known in the market as INA Solar, has kicked off a countrywide drive to get more Indians running their homes and businesses on the sun. The campaign, called &#039;Azaadi Mahotsav 2026 – Bijli Bill Se Azaadi Ka Jashn&#039;, is pitched squarely at households, businesses and industries looking to cut their power bills.
The company, one of India&#039;s bigger solar panel makers, says the effort is about spreading awareness on clean energy and spelling out the money that switching to solar can save. The larger goal, according to INA Solar, is to nudge consumers toward renewable power as a lasting route to energy independence.
Chairman Manish Gupta and Managing Director Vikas Jain framed the launch in the context of the country&#039;s wider energy shift. &quot;India is moving rapidly towards energy self-reliance, and solar energy is playing a pivotal role in this transformation,&quot; they said. &quot;Through &#039;Azaadi Mahotsav 2026&#039;, we aim to encourage more homes, businesses and industries to adopt clean energy solutions that reduce electricity costs while contributing to a greener and more sustainable future.&quot;
The two also pointed to the company&#039;s scale. INA Solar currently runs an annual solar module manufacturing capacity of 5.5 GW, and it&#039;s building on that. A new facility is coming up in Narmadapuram, Madhya Pradesh, which will add 4.5 GW of solar cell manufacturing capacity along with 18,000 metric tonnes a year of aluminium frame production. The company says the expansion sits neatly with the government&#039;s Make in India, Atmanirbhar Bharat and Viksit Bharat push, and strengthens the domestic solar supply chain in the process.
On the product side, INA Solar makes TOPCon solar modules in the 500 Wp to 635 Wp range. These serve a broad set of buyers, from rooftop residential users to commercial and industrial projects, solar parks and solar pumps. According to the company, the modules are built for high efficiency, reliable long-term output and strong performance across different kinds of installations.
The campaign itself won&#039;t stay confined to advertising. INA Solar plans a mix of digital outreach and on-ground activities under the Azaadi Mahotsav 2026 banner, aimed at walking consumers through both the financial and environmental case for going solar. The idea is to reach people where they already are, online and in their neighbourhoods, and turn general interest in clean energy into actual installations.
For a sector that has leaned heavily on subsidies and policy signals, moves like this reflect a shift toward direct consumer persuasion. Whether the messaging translates into wider adoption will depend on how households and small businesses weigh the upfront cost against the promise of lower bills down the line. ]]></description>
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<pubDate>Thu, 06 Aug 2026 17:06:15 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>INA, Solar, rolls, out, Azaadi, Mahotsav, 2026, campaign, push, solar, adoption</media:keywords>
</item>

<item>
<title>Your Home May Look Strong, But Is It Ready for India&amp;apos;s Changing Climate?</title>
<link>https://en.jan18.in/business/your-home-may-look-strong-but-is-it-ready-for-indias-changing-climate</link>
<guid>https://en.jan18.in/business/your-home-may-look-strong-but-is-it-ready-for-indias-changing-climate</guid>
<description><![CDATA[ For decades, homeowners have relied on
familiar construction practices to safeguard their homes against natural
weather occurrences. ]]></description>
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<pubDate>Wed, 29 Jul 2026 15:41:16 +0530</pubDate>
<dc:creator>HT Syndication</dc:creator>
<media:keywords>Your, Home, May, Look, Strong, But, Ready, for, Indias, Changing, Climate</media:keywords>
</item>

<item>
<title>Zetwerk Faces $1 Billion US Counterclaim From Ayr Energy</title>
<link>https://en.jan18.in/business/zetwerk-faces-1-billion-us-counterclaim-from-ayr-energy</link>
<guid>https://en.jan18.in/business/zetwerk-faces-1-billion-us-counterclaim-from-ayr-energy</guid>
<description><![CDATA[  The California transformer startup has taken
its dispute with the Bengaluru manufacturing unicorn to the US International
Trade Commission and a Texas court, weeks after Zetwerk cleared a regulatory
hurdle for its IPO.

July 24, 2026 — Ayr Energy Inc., a California-based
maker of custom power transformers, has filed counterclaims in the United
States against Zetwerk Manufacturing Businesses Pvt Ltd and three affiliated
entities, alleging trade secret theft and trademark misuse, and seeking damages
of at least $1 billion along with an import ban on certain transformers.
Zetwerk has rejected the allegations.

The escalation lands at a sensitive moment for
Zetwerk, which received clearance from the Securities and Exchange Board of
India this month for a proposed initial public offering. Litigation disclosures
involving a company&#039;s overseas operations are typically scrutinised by
investors ahead of a listing.

What has been filed, and where

According to accounts published by Business
Standard, Inc42 and Outlook Business, Ayr Energy has moved on two fronts.
Before the US International Trade Commission, it has asked the commission to
open an investigation and issue a limited exclusion order barring the
transformers named in the complaint from entering the United States, along with
cease-and-desist orders covering their marketing, sale, and distribution.

Separately, in the Texas Business Court, Ayr
is seeking monetary damages of no less than $1 billion, plus exemplary damages,
disgorgement of profits, corrective advertising, and injunctive relief.

The filings name Zetwerk Manufacturing
Businesses Pvt Ltd, Zetwerk Manufacturing USA Inc., Unimacts Global LLC, and
KRYFS Power Components Ltd as respondents.

The allegations, and the denial

Ayr&#039;s filings allege that Zetwerk placed an
individual at the startup under false pretences, that this person accessed
confidential material relating to Ayr&#039;s transformer business without
authorisation, and that the person left after roughly six weeks before joining
Zetwerk to head a new transformer line. The filings further allege that Zetwerk
subsequently marketed custom transformer capabilities it had not previously
held, and ran online advertising that used the Ayr Energy name.

The claims listed include trade secret
misappropriation, false advertising, trademark infringement, fraud, civil
conspiracy, and unfair competition. None of the allegations has been tested in
court.

Zetwerk has disputed them. In a statement to
Outlook Business, the company said Ayr&#039;s complaint followed the withdrawal of
an earlier Ayr claim in California that had gained no traction, and
characterised the new action as a response to litigation Zetwerk had already
brought. &quot;We will prove these allegations in court,&quot; the company
said.

A dispute that began in 2025

The Texas proceedings between the parties have
been ongoing since October 2025, when Zetwerk Manufacturing USA and Unimacts
Global sued Ayr Energy and its founder, Anirudh Reddy Edla, a former Zetwerk
executive, in Texas, seeking $100 million in damages.

That petition alleged that Edla incorporated
Ayr while still employed at Zetwerk, that Ayr recruited former Zetwerk and
Unimacts staff, and that it drew on confidential information to win contracted
orders. Ayr&#039;s attempt to have that case dismissed was rejected, according to
Zetwerk. Ayr has not accepted those characterisations.

Why it matters

Both companies compete in the US market for
grid and data-centre power equipment, where transformer lead times have
tightened sharply. An ITC exclusion order, if granted, would restrict US entry
of the products named — a commercial consequence that does not depend on the
Texas damages claim succeeding.

Zetwerk, founded in 2018, has raised more than
$700 million from investors including Peak XV Partners, Lightspeed, Accel,
Khosla Ventures, and Baillie Gifford. Ayr Energy was founded in 2024.

Neither the ITC investigation nor the Texas
proceedings has reached a determination. The story is developing.Disclaimer: This is a Press Release distributed by HT Syndication. For queries write to contentservices@htdigital.in    ]]></description>
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<pubDate>Mon, 27 Jul 2026 12:34:02 +0530</pubDate>
<dc:creator>HT Syndication</dc:creator>
<media:keywords>Zetwerk, Faces, Billion, Counterclaim, From, Ayr, Energy</media:keywords>
</item>

<item>
<title>From Terraced Farms to Urban Kitchens: How ‘Hillsome’ is Bringing Uttarakhand’s Culinary Heritage to the Mainstream</title>
<link>https://en.jan18.in/business/from-terraced-farms-to-urban-kitchens-how-hillsome-is-bringing-uttarakhands-culinary-heritage-to-the-mainstream</link>
<guid>https://en.jan18.in/business/from-terraced-farms-to-urban-kitchens-how-hillsome-is-bringing-uttarakhands-culinary-heritage-to-the-mainstream</guid>
<description><![CDATA[ 
DEHRADUN — In the era of mass-produced, chemically engineered groceries, a quiet culinary revolution is brewing in the villages of Kumaon and Garhwal. Hillsome, an emerging food brand, has launched its &#039;PeakPure&#039; range, aiming to bridge the gap between traditional high-altitude farming and modern Indian kitchens.
Rather than relying on aggressive marketing campaigns, the brand is betting big on authenticity, transparent sourcing, and the rich culinary storytelling of Uttarakhand. Guided by their core philosophy, &quot;Unka haath, hamari pehchaan&quot; (Their hands, our identity), Hillsome aims to preserve generational farming practices while offering nutrient-dense staples to health-conscious consumers across India.
At the heart of this launch are three distinct regional staples that the brand believes deserve a permanent place in the modern pantry.




















1. A2 Badri Cow Ghee — Liquid Gold: The Return of Bilona A2 Badri

Commercial ghee production has long favoured speed over substance, but Hillsome is reverting to the labour-intensive bilona method.

·       The process begins with native Badri cows, a resilient local breed that grazes freely on natural Himalayan pasture rather than being confined to commercial feedlots.

·       Local women set the milk into curd using traditional methods before hand-churning it with a wooden stirrer (bilona) to separate the makhan (butter).

·       This butter is then slow-cooked over a low flame. The result is a distinctly aromatic, grainy, and crumbly A2 ghee free from additives or dilution.

Richer in flavour than mass-market alternatives, it is being positioned both as a nostalgic addition to dal tadka and a modern wellness supplement for morning coffee routines.

2. Raw Himalayan Honey — Unfiltered and Raw: Himalayan Honey Untouched by Factories
The Indian honey market has faced intense scrutiny over adulteration and heavy processing. Hillsome’s counter to this is its raw Himalayan Honey, sourced directly from forest and orchard beekeepers across Uttarakhand.
Unlike conventional store-bought options, this honey avoids industrial heating and ultra-filtration. Because it remains raw, its flavour profile shifts seasonally based on local blooms—ranging from wildflower to mustard and deep forest varieties. The brand emphasizes that the natural crystallization of the honey during colder months is a hallmark of its pure, unadulterated state.
3. Pahadi Daals — High-Altitude Powerhouses: The Nutrient-Dense

High-altitude farming, the way Uttarakhand has always done it
Long before high-protein diets became a digital trend, the communities of Uttarakhand relied on resilient, nutrient-dense pulses grown on stepped terrace farms. Hillsome is introducing several regional variants that are rarely found outside the hill state:

·       Gahat (Kulath) Dal: An earthy staple traditionally consumed in winter as a thick soup or funga.
·       Bhatt Dal: A local black soybean variety famously roasted and simmered into Bhatt ki churkani, a protein-dense regional curry.
·       High-Altitude Rajma: Mountain-grown kidney beans that require a slower cooking time but deliver a significantly deeper flavour profile than varieties grown in the plains.
  Preserving Tradition, One Meal at a Time
As urban consumers increasingly seek out clean food systems with traceable origins, Hillsome&#039;s PeakPure line offers a direct connection to the agrarian heritage of the Himalayas. By partnering directly with local women&#039;s collectives, farmers, and apiaries, the venture provides a vital economic pipeline for hill communities facing migration challenges.
Bringing these products into the kitchen is no longer just a choice about nutrition—it is an active step toward keeping Uttarakhand’s ancient agricultural traditions alive.
Explore the full PeakPure range at Hillsome — bringing the Himalayas to your kitchen.
www.Hillsome.com

 ]]></description>
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<pubDate>Wed, 22 Jul 2026 11:25:58 +0530</pubDate>
<dc:creator>HT Syndication</dc:creator>
<media:keywords>From, Terraced, Farms, Urban, Kitchens:, How, ‘Hillsome’, Bringing, Uttarakhand’s, Culinary, Heritage, the, Mainstream</media:keywords>
</item>

<item>
<title>Sangita Konar&amp;apos;s Red&#45;Dress Look Draws &amp;apos;Laal Pari&amp;apos; Comparisons Online</title>
<link>https://en.jan18.in/business/sangita-konars-red-dress-look-draws-laal-pari-comparisons-online</link>
<guid>https://en.jan18.in/business/sangita-konars-red-dress-look-draws-laal-pari-comparisons-online</guid>
<description><![CDATA[ Canada-based actress Sangita Konar draws comparisons to Housefull 5&#039;s &#039;Laal Pari&#039; look in viral photos. ]]></description>
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<pubDate>Wed, 08 Jul 2026 19:07:59 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Sangita, Konars, Red-Dress, Look, Draws, Laal, Pari, Comparisons, Online</media:keywords>
</item>

<item>
<title>Launch of District Zero: India’s First &amp;apos;Cyber Soccer&amp;apos; Stadium Exhibition Unveiled in Gurgaon</title>
<link>https://en.jan18.in/business/launch-of-district-zero-indias-first-cyber-soccer-stadium-exhibition-unveiled-in-gurgaon</link>
<guid>https://en.jan18.in/business/launch-of-district-zero-indias-first-cyber-soccer-stadium-exhibition-unveiled-in-gurgaon</guid>
<description><![CDATA[  GURGAON, HARYANA: Pioneering a groundbreaking fusion of sports entertainment, gaming, health, food, and lifestyle, the highly anticipated Cyber Soccer Stadium Exhibition, District Zero—powered by Cantabil India—made its debut in Gurgaon. The exhibition was conceptualized by visionary entrepreneur Ravi Singh.The event was inaugurated on June 26, 2026, at JMD Suburio 2, Sector 67, Gurgaon, Haryana, by distinguished Chief Guests: Hon&#039;ble Aman Preet (IRS), Additional Director of Income Tax, and Shalini Arora Kochhar, Founder of Women on Top.District Zero introduces &#039;The Third Way&#039; of sports entertainment, moving beyond passive stadium viewership and isolated, screen-only esports. Everyday fans, console gamers, and families become active competitors, commanding high-tech, real-world machines inside a massive arena using standard controllers. The exhibition features a unique mix of two revolutionary sports categories: the Drone Soccer League and the RC Car Soccer League. The exhibition also witnessed brands like Divine Magick, Ekman, Prana, Gaggu Go. ]]></description>
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<pubDate>Mon, 29 Jun 2026 15:57:59 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Launch, District, Zero:, India’s, First, Cyber, Soccer, Stadium, Exhibition, Unveiled, Gurgaon</media:keywords>
</item>

<item>
<title>DBS Global University Achieves Record Placements with Sector&#45;Diversified Strategy</title>
<link>https://en.jan18.in/business/dbs-global-university-achieves-record-placements-with-sector-diversified-strategy</link>
<guid>https://en.jan18.in/business/dbs-global-university-achieves-record-placements-with-sector-diversified-strategy</guid>
<description><![CDATA[ Average Package increasing by 15% to ₹8.7 LPA with an
increase in the top 20% package by 23% up to ₹13.47 LPA &amp; a Highest Package
of ₹40 LPA

Dehradun, Uttarakhand – June 2026  - DBS Global University is writing a success
story in a year when news headlines pointing to ‘frozen hirings in IT’ or
‘cautious recruitment in banking sector’ surged all over the media platforms.
Sector-focused strategy, placement intelligence, and the relentless pursuit of
student’s career success powered placements at the university.

The university&#039;s 2025-26 placement season has delivered
results extraordinarily. The average package stands at ₹8.7 LPA, with the top 20 percent of graduates securing ₹13.47 LPA, and the highest package crossing ₹40 LPA. These are the numbers that reflect not academic
merit alone, but a deliberate institutional approach to an unshakeable
placement architecture. The overall number of offerings at DGU increased by 84%
as the number of companies visiting the campus increased by 32%.

A Strategy Built Across Successful Sector-Wide Placement to
Address Uncertainty in the Job Market

The broader job market began slowing down, particularly in
IT, where mass layoffs made global news, and in banking, where hiring volumes
softened during the last financial year. It impacted the placement ratio
heavily, nationwide. Amidst the prowling fear in the job market, DBS Global
University stood tall among many top universities in India that followed a
sector-focused approach and strategized placements. The placement team pivoted
early, reinforcing a sector-diversified recruitment model designed to shield
students from the volatility of any single industry.

&quot;We don&#039;t rely on one sector to carry our
results,&quot; said a senior placement official. &quot;Our strategy is built
around ensuring that a slowdown in one domain never becomes a crisis for our
students.&quot;

This hedge proved effective. While peers dependent on
IT-heavy recruitment felt the pinch, DBS Global University maintained placement
momentum by deepening relationships across core and emerging sectors
simultaneously.

Core Sectors Step Up and Deliver

The most remarkable story of this season is the focus on
core sector placements. DBS Global University successfully placed students in a
diverse mix of sectors inviting top IT companies (Wipro, Tech Mahindra, HCL
Tech, Infosys), FMCG companies ( ITC, Mother Dairy, Dabur), cement companies
(ACC cement, Adani cement, UltraTech cement, JK cement), &amp;  home construction companies (Asian Paints,
Somany Tiles, Johnson, &amp; Saint-Gobain).

Students received placement in multiple sectors including
retail, edtech, logistics, banking, consulting, NBFC, insurance, ecommerce and
manufacturing.

DBS Global University has built relationships with the top
recruiters who recruit from the topmost private universities in India. In each
of these verticals, 4 out of the top 5 companies in each sector recruit from
DGU’s campus every year. That is not a mere coincidence! It is the outcome
of sustained engagement, alumni networks, and a curriculum aligned to real
industry needs that has put DBS Global University in the premium recruiting
tier.

These sectors offered quality with volume. Companies in
building materials and consumer goods recruited students for roles in
leadership, supply chain management, operations, and brand management. These
are the key areas where DBS Global University graduates have
consistently proven their worth.



Top Companies, Across Every Sector

The IT and banking slowdown tested campuses nationwide. At
DBS Global University, the response was to double down on what was already
working and to go even deeper.

This consistency from top-tier recruiters across sectors
signals, “employers across industries trust the talent pool of the university,
regardless of the economic climate in any one domain.”

Students at the Centre of Placement Strategy



Behind every package figure is a student whose professional
journey has been strategized based on a sector-wide plan. The placement team&#039;s
segment-wise focused approach created better fits, stronger offer retention,
and higher job satisfaction.

For DBS Global University, placements are not just a metric
to be managed. They are the culmination of years of investment in a student&#039;s
career cycle.

Industries evolve and the hiring equation continues to
change but DBS Global University remains committed to place future-ready
graduates with the top recruiters.

For placement data and recruiter information, visit: https://dgu.ac.in/placement-reportsDisclaimer: This is a Press Release distributed by HT Syndication. For queries write to contentservices@htdigital.in ]]></description>
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<pubDate>Mon, 22 Jun 2026 23:33:02 +0530</pubDate>
<dc:creator>HT Syndication</dc:creator>
<media:keywords>DBS, Global, University, Achieves, Record, Placements, with, Sector-Diversified, Strategy</media:keywords>
</item>

<item>
<title>How AI Is Reshaping India&amp;apos;s IT Jobs: 30% Less Hirings, Vanishing Mid&#45;level Roles</title>
<link>https://en.jan18.in/business/how-ai-is-reshaping-indias-it-jobs-30-less-hirings-vanishing-mid-level-roles</link>
<guid>https://en.jan18.in/business/how-ai-is-reshaping-indias-it-jobs-30-less-hirings-vanishing-mid-level-roles</guid>
<description><![CDATA[ India, June 15 -- A study conducted by FindMyCollege, covering more than 1 lakh active IT jobs in the current market, finds the pay ladder starting at a median of ₹2.6 LPA (lakhs per annum), rising to ₹25 LPA for experienced roles. However, a new mid-career band gap has emerged. This segment has also been historically the largest in the Indian IT sector, making up nearly 57% of the IT hirings in the market. But, currently, its getting strangled due to artificial intelligence consolidating many roles. The mid-level SDE segment has witnessed a dip of 11 per cent in hirings in just 12 months.For an Indian IT graduate stepping into the job market, it starts with ₹2.62 LPA on average. Cling on to it for a couple of years, basically three to five years, and the salary figure inflates to ₹9.5 LPA. Moreover, a decade into the IT sector, the salary explodes to more than double again to ₹25 LPA. However, this job trajectory demands constant upskilling along the way, steering you into more demanding IT roles.Another surprising fact is that most Indian IT graduates won’t make it even to the upper half of any of these bands. Where an IT graduate will project surprisingly, a small skill set to make the job market actually pay them, and also the market decides this early. The gap between a BTech graduate getting a head start and the one stalling behind usually becomes pretty evident between year one and year five.However, this set of rewarded skills has shifted drastically in the past twelve months. FindMyCollege has analysed 37,553 active IT job descriptions and compared these with 53,788 listings from the past year. The picture that emerged isn’t the one to make headlines. But still, the IT career path isn’t collapsing just yet. And also, it hasn’t exploded with AI jobs; it&#039;s getting quietly restructured.But one thing is pretty clear: the middle of the ladder is thinning out. Skills like Python and JavaScript now pay more, even in the entry-level roles that demanded them dry up. Meanwhile, a new category is emerging, i.e., AI-native roles. And it&#039;s for real, however, currently minuscule for everything that contraction has taken away.Pay trajectory by experience.The salary progression is pretty straightforward; on average, ₹2.62 LPA becomes ₹25 LPA in a decade’s time. The doubling between intermediate years of 1-2 and 3-5 is the steepest in the salary ladder. And this steep climb is directly linked with the skills an IT professional builds during the first two years of their career. Within every band, the gap between the 25th and 75th percentile is wide, and this gap explodes exponentially at the senior levels. A median 6-10 year IT professional earns 18.8 lakhs, the 75th percentile earns ₹23.75 LPA, and the 90th percentile earns ₹30 LPA. The width of the band, not the median, is where careers get transitioned to.The full interactive report is at: https://findmycollege.com/research-it-career-skill-map-india-2026Skills that decide pay at each bandThe skill set that moves a fresher above the 2.62 LPA average isn’t something celestial. They are built on foundational knowledge of SQL, JavaScript, Python, Java, and HTML. Each of the postings whose median pay lies in the range of ₹3.5 to ₹4.5 lakhs, roughly a lakh above the baseline. The list will look very familiar to the one who has skimmed through the engineering syllabus. What separates the BTech graduates who clear this bar from those who do not is rarely what they have studied; it’s what they have built outside their course curriculum.The next band is where the ladder bifurcates. Years three to five are the only experience step in the entire career where average pay doubles up and not for every BTech graduate. Spark, PySpark, Airflow, Jenkins and Scala all pay medians of ₹20 lakh in this band. Machine learning, Python and Django pay ₹15–16 lakh. Generic enterprise development sits below this. The pattern is hard to miss: data engineering and machine-learning stacks reward this band the most. However, classical web development pays meaningfully less. The company chosen for the stipend, reasons in a year less than the project, which lets a graduate touch one of the stacks by year three.At the senior level, the skills that matter shift the salary gear shifts again. Architecture and microservices command medians of ₹25 lakhs. Other segments, like core banking and database management roles, sit at the same level. Java, a mid-career staple in the previous decade, now appears at the senior level, paying ₹25 lakh. However, this happens only in hiring that involves system design responsibilities additionally. By this point, the skill stack becomes layered and not flat. IT graduates who choose generalist roles in years 3 to 5 often find it very difficult to reach this level.Findings from FindMyCollege: FindMyCollege.com is India&#039;s college search and discovery platform. It serves over five million student searches a year across thousands of institutions. The platform provides college information, cutoff data, and student-verified reviews.What has changed in 12 monthsThe picture in the IT sector has totally changed. The skills the IT market rewarded twelve months ago were very different from what it rewards today. The active inventory has contracted across domains; total IT hirings fell from 53,788 in January-March 2024 to 37,553 in January-March 2026. This is a straight drop of 30.2%. However, this contaction hasn’t been uniform.A small number of specific skills have visibly come into play from the employer’s side. ETL pipelines, engineering-management responsibilities and certain development-methodology tags are among the demanded skills. However, the signal is narrower than headlines about AI’s gigantic rise might suggest. Still, overtly AI-native skill tags remain a small share of IT postings. The real growth has been seen in cloud and data orchestration, not yet in LLMs (Large Language Models). The decline in certain IT domains is daunting. Python-based hirings fell by 32%. Also, JavaScript hirings fell by 54%, and C# fell by 52%. Oracle, the database that powered an entire generation of Indian IT, fell 71%. Adding to this, generic “software development” tags fell 68%. Reading these numbers alone, the traditional IT industry seems to be on its deathbed. Well, it&#039;s not. Pay attached to each of these skills rose by 20 to 35% across the same period. What has disappeared is the easy and basic entry-level IT roles. The role consolidations have happened for sure, but not for the skill itself. However, this consolidation is the clearest evidence of the data of AI quietly rewriting the IT job market.For any queries contact FindMyCollege Research Team: support@findmycollege.comHow AI is reshaping IT hiringIdeally, the headline of AI’s effect on the Indian IT sector shouldn’t be vast AI native job roles, but rather it should be a niche segment of fast-growing, consolidating roles. The much larger story sits in what AI is doing to the other 93% of the IT roles. The decline-with-rising-pay pattern in classical skills is one signature of that change. Three more findings sit in the data.3 Major Job Hiring SignaturesThe first is the simple fact of the overall contraction in the IT job market. India’s economy didn’t shrink between January-March 2024 and January-March 2026. However, this can’t be said for the Indian IT sector, as IT-specific demands dipped nearly one-third. This gap reflects productivity gains being absorbed by employers as fewer net hires per unit of output.The second, which is the most underdiscussed, is the coverage of AI’s effect on jobs and the one with the sharpest implications is for college students. Fresher IT postings actually grew 25% YOY basis from 1334 to 1665. But the median fresher&#039;s salary fell 19% from 3.25 lakhs to 2.62 lakhs. At the same time, the share of IT postings with 10+ years of experience grew from 6.2% to 10.3%, a one-third increase. The 3 to 5 year job band, historically the largest in the IT sector, witnessed the sharpest fall. This band fell from 56.5% to 45.8%, a loss of eleven percentage points in one single year.Employers are absorbing more juniors at lower pay for the mundane rote tasks that mid-level engineers used to do. This way, employers paid less and recruited fewer seniors. The classical IT career ladder- junior to mid-level to senior over a span of 8-10 years has been squeezed to middle.The third signature is the new emergence of a category directly created by AI. Postings in the Data Analytics and AI bucket grew from 1,673 to 2,443 over the last one year. This is a straight 46% jump and the only IT category to witness growth at all. Within it, fresher hirings grew at 287%; however, the AI-native roles only took up 6.5% of the IT market, a slight increase from 3.1% of the previous year. So the finding is clear, AI is not yet large enough and a direct employment source to compensate for the broader contraction in IT roles. For every new AI-native role created in the past year, roughly 15% non-AI IT roles disappeared from the active inventory.There are 2 narratives commonly attached to AI’s impact on IT jobs that are inherently wrong from the study’s findings. “AI is destroying IT jobs” This statement is contradicted by the rising pay attached to senior IT skills and the growing absolute count of fresher hires.“AI is creating a new wave of IT jobs” This statement is contradicted by the fact that there is a net 30% contraction in total inventory and the slow absolute scale of the AI-native category.Implications for studentsThe simple verdict is: The IT career still is desirable and rewarding. There is a tenfold increase in median pay over the decade, and the median salary reaches ₹18.75 LPA by the 6-10 year job period. These numbers themselves speak for the strongest professional trajectories actually available for an Indian graduate. However, this career path has turned more demanding over the last year. The comfortable middle band of roles (3-5 years) are slowly diminishing (a fall of 11% of the total share in a single year). So, the IT graduates who land in the upper half of each band will be the ones who specialise faster than the previous cohort. Transitioning into cloud and data engineering by 3-5 job years and architecture and machine learning by year 5 seems a viable career transition currently.So, what should B.Tech. What do students currently do? One thing is clear from the study: the implication is operational and not abstract. The internship stipend in year three matters less than the stack it lets a graduate touch. A cloud native, data-led or AI-aligned employee by the second job year compounds in salary for the rest of the career. A generalist employee in year 2 will find it hard to recover and transition further in their career. The degrees which gets a student into tech roles like: B.Tech, BCA, MCA, B.Sc CS still matter, however. One thing students should learn is that skill stack matters more than the credential currently; the upskilling cycle is necessary more than ever now.For families weighing the cost of an engineering education against the IT career outcome, the trajectory remains a sound bet. The question is no longer whether IT jobs pay well, because the median salary answers that very clearly. The question rather is which graduates will land in the upper half of the bands and actually transition into senior roles, navigating the hollow mid-level gap which has been created. The sheer acknowledgement of this fact even before the degree certificate is handed out can also help you learn the current know-how of the industry and help you unskill better. Happy Hustling!!Methodology: Findings draw on 37,553 active IT job descriptions collected over a 20-day window in late January and early March 2026, compared against a 53,788-listing IT-focused baseline from January-March 2024. Salaries are medians of employer-disclosed bands. The analysis covers Software, Data and AI, Product Management and UX Design roles, and is degree-agnostic; the trajectory applies whether a graduate enters IT via BTech, BCA, MCA, B.Sc CS or any other undergraduate route. Non-IT engineering tracks (mechanical, civil, electrical, biotech) are out of scope.Full report: https://findmycollege.com/research-it-career-skill-map-india-2026Disclaimer: This is a Press Release distributed by HT Syndication. For queries write to contentservices@htdigital.in ]]></description>
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<pubDate>Wed, 17 Jun 2026 01:09:51 +0530</pubDate>
<dc:creator>HT Syndication</dc:creator>
<media:keywords>How, Reshaping, Indias, Jobs:, 30, Less, Hirings, Vanishing, Mid-level, Roles</media:keywords>
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<item>
<title>Thousands Ride for Fitness, Sustainability and Green Mobility at AU Jaipur Cyclothon 2026</title>
<link>https://en.jan18.in/business/thousands-ride-for-fitness-sustainability-and-green-mobility-at-au-jaipur-cyclothon-2026</link>
<guid>https://en.jan18.in/business/thousands-ride-for-fitness-sustainability-and-green-mobility-at-au-jaipur-cyclothon-2026</guid>
<description><![CDATA[ Cyclists join from C-Scheme, Mansarovar, Vaishali Nagar, Malviya Nagar and Vidhyadhar Nagar as Jaipur celebrates AU Jaipur Cyclothon.Jaipur: The grand AU Jaipur Cyclothon 2026 witnessed an overwhelming response as thousands of cyclists, fitness enthusiasts, students, corporate professionals and citizens participated in one of Jaipur&#039;s largest cycling initiatives, celebrating fitness, sustainability and community spirit. The event marked the culmination of a week-long campaign dedicated to promoting cycling culture, environmental conservation and healthy lifestyles.Organised by Sanskriti Yuva Sanstha, Jaipur Runners Club and Indian Institute of Event Management and Research (IIEMR) with the support of AU Small Finance Bank and Eternal Hospital, the cyclothon brought together participants from diverse age groups and backgrounds, all united by the common message of healthier living and sustainable mobility.The event was hosted from various locations across the city, i.e. Mahaveer Public School, C-Scheme, AU Small Finance Bank branches at Mansarovar, Vaishali Nagar, Malviya Nagar and Vidhyadhar Nagar. The participation from different corners of Jaipur reflected the growing popularity of cycling as a fitness activity and an environmentally sustainable mode of transport.The event Flag Off by. Shri Shailendra Sharma, Commissioner of Income Tax, Shri. Jyoti Satija, IG, RPF, Master Ji Sultan Ram, Head of Swadesh banking, AU Small Finance Bank, Dr. Sanjeev Sharma, Chairman – Interventional Cardiology, Eternal Hospital, Mr. Samir Gandhi, Vice President – Finance, NAV India, Shri Praveen Tijaria, President, Jaipur Runners Club, Shri Ravi Goenka, Co Founder, Jaipur Runners Club, Shri Rajesh Agarwal, Chairman, Cityvibes, Shri Sudhir Jain, Event Commitee Chairman, Capt. Shashi Kiran, Event Director and Shri Mukesh Mishra, Managing Director, IIEMR along with several distinguished guests, cyclists and fitness enthusiasts.Shri Shailendra Sharma, Commissioner of Income Tax said the enthusiastic participation witnessed across Jaipur reflects the growing awareness among citizens towards healthy lifestyles and sustainable living. He further emphasized that cycling can play a vital role in reducing pollution, improving public health and creating greener cities.Addressing the gathering, Mr. Jyoti Satija, IG, RPF said that AU Jaipur Cyclothon has emerged as a people&#039;s movement that seamlessly connects fitness, environmental conservation and social responsibility. Shri Mukesh Mishra, Managing Director, IIEMR, said that the AU Jaipur Cyclothon 2026 campaign successfully connected thousands of citizens with the causes of health, sustainability and community engagement. He highlighted that the week-long initiative featured a World Bicycle Day Talk Show on Sustainable Mobility, a Mega Plantation Drive on World Environment Day, a BIB Expo and Cycling Awards Ceremony, culminating in the grand cyclothon. He thanked all participants, partners, volunteers and supporters for making the campaign a resounding success.During the event, participants pledged to adopt active lifestyles, promote cycling culture, support environmental conservation and encourage responsible road usage. The cyclothon also served as a platform to raise awareness about reducing carbon emissions through greater adoption of non-motorised and sustainable modes of transport.The organisers informed that the campaign witnessed enthusiastic participation from educational institutions, corporate organisations, cycling groups, resident welfare associations and community organisations, making it one of the most impactful cycling campaigns in the region.The organisers expressed gratitude to AU Small Finance Bank, Eternal Hospital, NAV India, Cityvibes, ARL participating institutions, volunteers, cyclists and citizens for their support in making the event a grand success.The programme concluded with a collective commitment to continue promoting cycling culture, healthy lifestyles and environmental sustainability, reinforcing Jaipur&#039;s emergence as a city committed to fitness, green mobility and community well-being. ]]></description>
<enclosure url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1pIcQt1SSGfiFKKVWPw1kb6MpoufbIWHPXXr_4RwbpVgsDlTaqNdRA1OIipk2pAMEjBpMsuQUNzO9GCOUrMSgac3JaD6wiQQIH6iMWUDl53YZxfhpZIPslZmuC00z5DRaQG-Rr8mBSgP43zBSHLtBuU_bY6YydZkcFZF2CpStJ1_I4B23DJKo_pawUQ0/w1600/AU%20Jaipur%20Cyclothon%202026.webp" length="49398" type="image/jpeg"/>
<pubDate>Thu, 11 Jun 2026 17:53:20 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Thousands, Ride, for, Fitness, Sustainability, and, Green, Mobility, Jaipur, Cyclothon, 2026</media:keywords>
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<title>Affordable Podcast Recording Studio in Andheri West Mumbai</title>
<link>https://en.jan18.in/business/affordable-podcast-recording-studio-in-andheri-west-mumbai</link>
<guid>https://en.jan18.in/business/affordable-podcast-recording-studio-in-andheri-west-mumbai</guid>
<description><![CDATA[ RV Rising Studios in Andheri West, Mumbai, is offering an affordable premium podcast studio setup with 3 Sony cameras, Rode podcast microphones, premium studio lights, monitor support and a dedicated technical crew included. The setup is designed for podcasts, interviews, YouTube productions, business discussions and professional video content.Mumbai. The popularity of podcasts and interview-based content has increased rapidly across India over the last few years. From YouTube podcasts and interview series to branded discussions and business conversations, video podcasting has become one of the most effective ways to build visibility and audience engagement online. However, producing high-quality podcast content usually requires expensive studio infrastructure, cameras, microphones, lighting systems and technical support, making it difficult for many creators to start professional podcast production.Addressing this growing demand for affordable professional podcast production, RV Rising Studios in Andheri West, Mumbai, is now offering a complete premium podcast setup at budget-friendly pricing.The studio provides a professional multi-camera setup featuring 3 Sony cameras designed for cinematic multi-angle recording. The setup helps create engaging podcast videos, interviews, panel discussions, and branded conversations suitable for YouTube, LinkedIn, Instagram and other digital platforms.To ensure clear and professional sound quality, RV Rising Studios includes Rode podcast microphones and Rode caller microphones designed for high-quality audio recording. Clean sound quality has become one of the most important factors in modern podcast production and the studio focuses on delivering a professional recording experience.The production setup also includes 2 premium studio lights that help create balanced and visually appealing visuals during recording sessions. Additional support includes monitor displays for clear visuals and technical crew assistance to ensure smooth production workflows.One of the biggest highlights of RV Rising Studios is its affordability. Professional podcast production setups in Mumbai often involve very high costs, but RV Rising Studios is making premium production infrastructure more accessible.Package DetailsRV Rising Studios offers a complete podcast studio setup for just ₹3,000 per hour. The package includes studio space, 3 Sony cameras, 2 premium lights, Rode podcast microphones, Rode caller microphones, monitor support for clear visuals, and technical crew assistance. A special 3-hour package is also available for only ₹6,000. Editing services and teleprompter support are available at additional charges.Located in Andheri West, Mumbai, RV Rising Studios is becoming a preferred destination for affordable, premium podcast recording and video production.Contact for BookingPhone: 74002 71108Website:  https://rvrising.com/studio/ ]]></description>
<enclosure url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOQ4XOKxwW0ZVLcv9_TjGRsaS0sphkNwEvKh87qdnXvPQqGOFf3f7L4N_JkA3W_gXdVtQ8aUy0WPzkq-qATMyjjwnsHdTtXakMVYzxP8Wp4Qv5qFFjvYAxVuy9QjKvsbvww-p2qauuWluilHXq4nne8t6OO9nGuFMwA_0jeVgVc-rJy5PySW5Yr8yIdzY/w1600/RV%20Studio.jpeg" length="49398" type="image/jpeg"/>
<pubDate>Mon, 01 Jun 2026 00:51:55 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Affordable, Podcast, Studio, Mumbai, with, Sony, Cameras, and, Full, Setup</media:keywords>
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<item>
<title>Burnout Becomes Normal as Playoga Offers Wellness Solutions</title>
<link>https://en.jan18.in/business/burnout-becomes-normal-as-playoga-offers-wellness-solutions</link>
<guid>https://en.jan18.in/business/burnout-becomes-normal-as-playoga-offers-wellness-solutions</guid>
<description><![CDATA[  Burnout Is Becoming
Normal. Modern Wellness Platforms Like Playoga Are Trying To Change That

Modern life has quietly normalized exhaustion.

Mumbai. People
wake up tired. Work through emotional fatigue. Sit for long hours behind
screens. Eat meals while replying to emails. Scroll endlessly before sleeping.
And despite doing more than ever before, many still carry a persistent feeling
of not doing enough.

The modern work culture has created a generation that
remains constantly reachable — but increasingly disconnected from itself.

Burnout, once considered an occasional phase, is now
becoming deeply embedded into everyday life. Across workplaces and homes, signs
of chronic stress are becoming increasingly visible through poor sleep, mental
fatigue, overstimulation, anxiety, rushed routines, and emotional exhaustion.

Many individuals continue functioning normally while
internally running on empty.

Health experts and wellness professionals believe this
growing emotional fatigue is driving a significant shift in how people now
define wellness.

People today are no longer searching only for fitness
aesthetics, flexibility goals, or performance-driven routines.

Instead, they are increasingly prioritizing emotional
balance, peace of mind, mindful living, nervous system healing, softer
mornings, and sustainable ways to manage stress.

As conversations around modern wellness evolve, platforms
like Playoga are emerging to
address this changing need.

Founded by Yoga Master and Wellness Scientist Bhavika
Choradia, Playoga represents a new generation of Indian wellness
initiatives attempting to redefine wellness beyond fitness trends, social
media-driven self-care, and performative health routines.

According to Choradia, wellness should not become another
source of pressure.

&quot;People don’t need more pressure to optimize
themselves. They need spaces that help them breathe again,&quot; she says.

That philosophy is increasingly resonating in a world
experiencing rising levels of workplace stress and emotional fatigue.

Wellness Beyond Fitness

For years, yoga has often been commercially associated with
flexibility, weight management, or visually appealing fitness routines.

However, traditional Indian wellness philosophies have
historically focused on a much broader framework — integrating mind, body,
breath, and emotional balance.

Modern lifestyles, however, have increasingly disrupted
those connections.

People frequently multitask through meals, work despite
exhaustion, and treat constant busyness as productivity.

Health professionals warn that the body often adapts
silently to stress until symptoms eventually become difficult to ignore.

Playoga’s wellness philosophy aims to bridge this gap
through approaches centered around mindful living, therapeutic yoga, breathwork
practices, emotional wellness, stress management, nervous system regulation,
and sustainable healing methods designed for contemporary lifestyles.

Industry experts believe wellness is no longer being viewed
as luxury.

For many professionals today, it is becoming essential.

The Growing Importance Of Desk Wellness

One of the major focus areas gaining attention within
corporate wellness conversations is desk wellness.

Modern professionals increasingly spend long hours sitting,
working across screens, carrying physical tension, and remaining mentally
engaged even after work ends.

The impact is becoming visible through posture concerns,
fatigue, burnout symptoms, anxiety, stress-related health challenges, and
emotional disconnection.

As workplace demands continue evolving, wellness experts
argue that employee well-being can no longer remain a secondary conversation.

Playoga has been placing growing emphasis on workplace
wellness through initiatives focused on desk wellness, posture correction,
mindful productivity, emotional wellness practices, and sustainable work-life
balance.

Industry observers suggest that future workplace
productivity may increasingly depend not only on performance, but also on an
individual’s ability to sustain emotional, physical, and mental well-being over
time.

A Softer Approach To Wellness

What differentiates newer wellness ecosystems is a noticeable
shift in tone.

Instead of emphasizing constant optimization and
achievement, many emerging wellness brands are focusing on slowing down,
breathing consciously, emotional healing, balance, and intentional living.

Playoga’s approach reflects this evolving mindset.

Rather than promoting perfection-driven wellness goals, it
emphasizes reconnection — helping individuals rebuild healthier relationships
with themselves.

Mental health awareness and emotional well-being are
increasingly shaping consumer behavior, particularly among younger working
populations navigating burnout and digital overload.

Experts suggest audiences are increasingly seeking wellness
ecosystems that feel relatable rather than aspirational.

Small reminders — to breathe deeply, release tension, rest
properly, and slow down — are becoming meaningful wellness interventions in
themselves.

Because healing, wellness advocates suggest, often begins
not with transformation, but with creating safe space to pause.

India’s Next Wellness Evolution

India introduced yoga to the world generations ago.

The next chapter of Indian wellness, however, may look
different.

Experts believe future wellness ecosystems will become more
emotionally intelligent, digitally accessible, lifestyle-focused, and aligned
with modern mental health realities.

Platforms like Playoga
are positioning themselves within this evolving landscape — not simply as yoga
businesses, but as wellness ecosystems built around emotional well-being,
workplace wellness, mindful living, nervous system healing, and everyday
emotional balance.

Because perhaps wellness was never about becoming someone
else.

Perhaps it was always about finding a way back to yourself. ]]></description>
<enclosure url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeGf2KbG3227d3LAU6NZjWGWof4sk5xIJL_dl9cPO9H28FlJrYzP51LlnaSVUDOWzKL_fAZSJDPOA9JwcKDSMLryw0QhRPmaHW025p8ZmrVCWId4L0yIWKSqFkjKIjvk0STh3hGa9q6hAbcONK84dH3-yriox5N3ck3rpsnpy2Q-AwvBvt7gduo54GIsQ/w1600/scnwire%20news%20image.webp" length="49398" type="image/jpeg"/>
<pubDate>Tue, 26 May 2026 18:02:49 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Burnout, Becomes, Normal, Playoga, Offers, Wellness, Solutions</media:keywords>
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<item>
<title>Kapil Agarwal’s Journey: How the Founder of Identityy A Treefe Technology Company Limited Turned Vision into Innovation</title>
<link>https://en.jan18.in/business/kapil-agarwals-journey-how-the-founder-of-identityy-a-treefe-technology-company-limited-turned-vision-into-innovation</link>
<guid>https://en.jan18.in/business/kapil-agarwals-journey-how-the-founder-of-identityy-a-treefe-technology-company-limited-turned-vision-into-innovation</guid>
<description><![CDATA[ In
 an era where digital platforms are rapidly evolving, few entrepreneurs 
are working toward building ecosystems focused on trust, identity, and 
intelligent networking. One such emerging name in India’s technology 
landscape is Kapil Agarwal, the Founder and CEO of Treefe Technology.Secure digital identity  AI-powered networking  Creator-focused tools  Smart engagement systems  Community-driven interaction  AI-assisted content creation  Personalized user experiences  Smart creator tools  Faster digital workflows  Enhanced online visibility  Digital creators  Entrepreneurs  Influencers  Businesses  Professional communities  Better digital privacy  Secure networking  AI-powered engagement  Authentic online communities  Smarter digital experiences  Secure digital identity management  AI-powered creator ecosystems  Privacy-focused social networking  Community-driven engagement  Smarter digital communication  Official Website – I.Ai App Identityy by Treefe TechnologyThrough
 the launch of I.Ai App Identityy by Treefe Technology, Kapil Agarwal is
 working toward creating a next-generation AI-powered social networking 
and digital identity platform designed for modern creators, 
professionals, businesses, and communities.His
 journey reflects the growing wave of Indian entrepreneurs building 
technology platforms focused not just on scale, but also on digital 
trust, creator empowerment, and meaningful online interaction.Identifying the Challenges of Modern Social PlatformsLike
 many technology founders, Kapil Agarwal observed the changing behavior 
of internet users and the growing concerns around fake profiles, spam 
engagement, privacy issues, and lack of authenticity across traditional 
social media platforms.This led to the idea behind Identityy A treefe technology company limited — a platform designed to combine:The
 vision was to build a smarter and safer digital ecosystem where users 
could have greater control over their online identity and engagement.The Birth of I.Ai App Identityy by Treefe TechnologyUnder
 Kapil Agarwal’s leadership, Treefe Technology introduced Identityy A 
treefe technology company limited as a homegrown Indian platform focused
 on AI-driven digital experiences and secure networking infrastructure.The platform integrates artificial intelligence through its AI engine “Aindra,” enabling users to access:This
 approach positions the platform within the growing global trend of 
AI-powered social networking and identity management ecosystems.Focusing on India’s Creator EconomyKapil Agarwal’s vision strongly aligns with India’s rapidly expanding creator economy and startup ecosystem.Identityy A treefe technology company limited is designed to support:By
 offering creator-first features and intelligent engagement tools, the 
platform aims to help users grow their digital presence more 
efficiently.The
 company is also introducing innovative networking initiatives like 
“Expert Talk,” allowing users to connect directly with professionals 
through one-on-one interactions and priority messaging experiences.Building a Homegrown Technology EcosystemAs
 India witnesses increasing demand for homegrown technology solutions, 
Kapil Agarwal has positioned Identityy A treefe technology company 
limited as a platform focused on local innovation, cultural relevance, 
and scalable AI infrastructure.The platform is steadily gaining attention among users looking for:With
 a growing user ecosystem and expanding creator participation, the 
platform continues strengthening its presence in India’s digital 
technology landscape.A Vision Focused on Digital Trust and InnovationKapil
 Agarwal believes that the future of online interaction will be driven 
by trust, intelligent networking, and user empowerment rather than just 
algorithm-based engagement.His long-term vision focuses on:As
 AI continues reshaping how people create and connect online, Identityy A
 treefe technology company limited aims to contribute to the next phase 
of digital identity innovation from India.Looking Toward the FutureThe
 rise of AI-powered platforms is redefining the future of social 
networking and digital communication. Through I.Ai App Identityy by 
Treefe Technology, Kapil Agarwal is building a platform focused on 
combining technology, trust, and creator empowerment into one unified 
ecosystem.With
 continued investment in AI innovation, secure identity systems, and 
intelligent networking experiences, the platform is positioning itself 
as part of the future of digital interaction and online identity 
management.For more information, visit: ]]></description>
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<pubDate>Tue, 26 May 2026 18:02:49 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Kapil, Agarwal’s, Journey:, How, the, Founder, Identityy, Treefe, Technology, Company, Limited, Turned, Vision, into, Innovation</media:keywords>
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<item>
<title>India&amp;apos;s Little Fashion Hunters Chapter 13: 100 Kids, 7 Sequences, and a Platform That Keeps Getting Bigger</title>
<link>https://en.jan18.in/business/indias-little-fashion-hunters-chapter-13-100-kids-7-sequences-and-a-platform-that-keeps-getting-bigger</link>
<guid>https://en.jan18.in/business/indias-little-fashion-hunters-chapter-13-100-kids-7-sequences-and-a-platform-that-keeps-getting-bigger</guid>
<description><![CDATA[ Jaipur: In a vibrant celebration of creativity and confidence, India’s Little Fashion Hunters successfully concluded its much-anticipated Chapter 13, reinforcing its position as one of the country’s leading platforms for young fashion enthusiasts. The event brought together glamour, imagination, and the sparkling energy of children ready to step into the spotlight.
Organized under the visionary leadership of Anup Choudhary, who also served as Show Director, the show was presented by A. Infinity Takeovers and powered by Mumkins. Approximately 100 talented kid models, ranging from just two to 15 years of age, walked the ramp with remarkable poise and enthusiasm across seven grand sequences. Their performances reflected not only style but also the growing confidence that such platforms nurture from an early age.
The collections presented were a delightful mix of fun and tradition. Themes included the lively Party Wear Collection, the imaginative Mini World Theme, the playful UNO Game Theme Concept, and the elegant Traditional Wear Collection. These segments allowed the young participants to express themselves through diverse looks, from casual chic to cultural pride.
Renowned labels and creative contributors added depth to the showcase. Collections came from Mumkins, students of Ellen Fashion Institute, and Happy Huddle, each bringing unique perspectives to children’s fashion. The grooming and professional runway presentation were expertly directed by celebrated choreographer Rahul Sharma, whose guidance helped the children deliver polished and memorable performances. Makeup by Deepaa served as the official makeover partner, ensuring every young model shone on stage. Sangri Internet played a key role as the Digital Media Partner for the show, ensuring wider reach and coverage of this inspiring event.Speaking about the core vision behind the platform, Show Director Anup Choudhary emphasized its purpose: to boost confidence among children and provide them with genuine exposure to the professional world of fashion and modelling. “We created this platform so that kids can explore opportunities in fashion and modelling from an early age,” he shared, reflecting the thoughtful intent that has guided the initiative since its inception.
Over the years, India’s Little Fashion Hunters has completed 12 successful editions before this latest chapter. Many of its young alumni have gone on to participate in advertisement shoots, fashion campaigns, digital promotions, and various projects within the entertainment industry. Chapter 13 stood as a testament to the platform’s consistent growth and its meaningful impact on nurturing future talent.
For parents and industry observers, events like these represent more than just fashion shows. They offer children a safe, structured environment to build self-assurance, develop stage presence, and understand the discipline required in professional creative fields. The enthusiastic participation and flawless execution of Chapter 13 highlighted the increasing popularity of dedicated kids’ fashion platforms in India.
As the curtains drew on this sparkling edition, the success of India’s Little Fashion Hunters once again underlined the importance of providing children with platforms that celebrate their individuality while preparing them for bigger dreams. With its focus on confidence, creativity, and opportunity, the platform continues to light the way for the next generation of stars in Indian fashion and beyond.
The event not only showcased beautiful clothes and creative themes but also captured the pure joy and potential of young minds stepping confidently into their futures. As India’s Little Fashion Hunters looks ahead, its growing legacy promises even more inspiring chapters to come, where every child gets the chance to shine. ]]></description>
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<pubDate>Tue, 26 May 2026 18:02:49 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Indias, Little, Fashion, Hunters, Chapter, 13:, 100, Kids, Sequences, and, Platform, That, Keeps, Getting, Bigger</media:keywords>
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<item>
<title>Tiger Eye vs Pyrite Bracelet: Which Should You Buy?</title>
<link>https://en.jan18.in/business/tiger-eye-vs-pyrite-bracelet-which-should-you-buy</link>
<guid>https://en.jan18.in/business/tiger-eye-vs-pyrite-bracelet-which-should-you-buy</guid>
<description><![CDATA[ You&#039;ve probably heard both called powerful
wealth stones. But here&#039;s the thing — they work in completely different ways. ]]></description>
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<pubDate>Wed, 20 May 2026 20:51:59 +0530</pubDate>
<dc:creator>HT Syndication</dc:creator>
<media:keywords>Tiger, Eye, Pyrite, Bracelet:, Which, Should, You, Buy</media:keywords>
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<item>
<title>Identityy Onboards 100+ Digital Agencies, Powers India Startup Growth</title>
<link>https://en.jan18.in/business/identityy-onboards-100-digital-agencies-powers-india-startup-growth</link>
<guid>https://en.jan18.in/business/identityy-onboards-100-digital-agencies-powers-india-startup-growth</guid>
<description><![CDATA[ Mumbai, Maharashtra [India], May 06: In a significant boost to India’s digital ecosystem, Identityy — the rapidly expanding social media platform developed by Treefe Technology — has successfully onboarded more than 100 digital marketing agencies nationwide. This strategic partnership marks a key milestone for the homegrown app, coming soon after it crossed one million users and positioning it as a formidable player among emerging Made in India social media platforms.
The move underscores Identityy’s evolution from a user-focused social network into a comprehensive digital growth ecosystem that supports businesses, creators, and marketing professionals alike. By partnering with established agencies, the platform aims to accelerate adoption, drive meaningful engagement, and create scalable opportunities within the Indian startup landscape.
Strategic Partnership Expansion
The onboarding of over 100 digital marketing agencies represents more than a numbers game — it reflects a deliberate strategy to build a robust network that benefits every stakeholder. This initiative aligns with the growing preference for Indian social media apps as businesses seek reliable, locally attuned alternatives to global platforms.
Key highlights of this development include:

Onboarding of 100+ digital marketing agencies across India
Rapid expansion within the Indian startup ecosystem
Strong focus on business growth and the creator economy
Reinforcement of “Made in India” digital platforms

Through these partnerships, Identityy seeks to empower businesses with effective social media marketing strategies in India while giving agencies early access to a fast-growing user base. The platform also opens new collaboration avenues for creators, helping them secure stronger brand partnerships and contribute more actively to India’s thriving creator economy.
Founder’s Vision and Statement
Kapil Agarwal, Founder and CEO of Identityy by Treefe Technology, shared his perspective on the milestone: “Our vision at Identityy, a Treefe Technology product, is to build a platform that empowers businesses, creators, and agencies together. Onboarding 100+ digital marketing agencies is a major step toward creating a strong ecosystem. As the demand for Indian social media platforms grows, we aim to provide scalable opportunities for partners to grow along with us.”
This statement captures the platform’s core philosophy — collaborative growth rather than isolated success. By integrating agencies into its ecosystem, Identityy is creating a virtuous cycle where businesses gain professional support, agencies discover new revenue streams, and creators find enhanced visibility.
Benefits Across the Ecosystem
For digital marketing agencies, the partnership offers access to a growing social media platform in India, fresh client acquisition opportunities, and an early-mover advantage in an emerging ecosystem.
Businesses partnering through these agencies stand to benefit from tailored social media marketing strategies, verified professional support, and improved reach and engagement on a culturally relevant platform.
Creators, meanwhile, gain more collaboration opportunities, stronger brand partnerships, and greater potential within India’s expanding creator economy.
Identityy’s Growth Trajectory
The agency onboarding comes at a pivotal moment for Identityy. Having already surpassed one million users, the platform is riding multiple positive trends in the Indian digital space: increasing adoption of Made in India apps, rising demand for localized social experiences, and continued expansion of the digital marketing industry.
Treefe Technology, the company behind Identityy, has built the platform with a clear “Made in India, for the world” vision. Its focus on innovation, user experience, and scalability reflects the maturity of India’s tech startup scene and its ambition to compete on the global stage.
Looking ahead, Identityy plans to expand its agency network to 500+ partners, introduce advanced tools for marketers and businesses, deepen its presence in Tier 2 and Tier 3 cities, and establish itself as a leading social media startup from India with global aspirations.
Broader Industry Implications
This development highlights a larger shift in how Indian startups are scaling — moving beyond standalone user growth toward ecosystem-led expansion. Partnerships with digital agencies are proving more effective than isolated models, turning platforms into complete business environments rather than mere social networks.
As India’s digital economy continues to mature, initiatives like Identityy’s agency program demonstrate how homegrown platforms can create shared value for businesses, marketers, creators, and users alike. The platform’s progress signals promising momentum for the next generation of Indian social media and technology startups.PR Managed By: Sabkhoj
About Identityy
Identityy is a fast-growing social media platform developed by Treefe Technology, designed to connect users, creators, and businesses through innovative digital experiences.
About Treefe Technology
Treefe Technology is an emerging Indian technology company focused on building scalable digital products and platforms with an emphasis on innovation, user experience, and global reach. ]]></description>
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<pubDate>Sat, 09 May 2026 10:25:34 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Identityy, Onboards, 100, Digital, Agencies, Powers, India, Startup, Growth</media:keywords>
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<title>Prateek Singh Joins Pocketful as CEO to Lead Next Phase of Growth</title>
<link>https://en.jan18.in/business/prateek-singh-joins-pocketful-as-ceo-to-lead-next-phase-of-growth</link>
<guid>https://en.jan18.in/business/prateek-singh-joins-pocketful-as-ceo-to-lead-next-phase-of-growth</guid>
<description><![CDATA[ New Delhi [India], April 15: Pocketful, the fast-growing discount brokerage backed by the 30-year legacy of the Pace Group, has appointed Prateek Singh as its new Chief Executive Officer, marking a significant step in the company’s growth journey. The brand introduced this strategic leadership change to achieve its growth objectives while establishing itself as a major player in the changing investment market of India. Prateek Singh possesses 13 years of experience, which he has used to develop digital financial platforms through his work on customer acquisition, product development, and business growth initiatives. Before starting his work at Pocketful, he spent time at Bajaj Broking as Chief Growth Officer, where he helped the company develop its digital presence and improve its platform functionalities. Expressing his enthusiasm, Sarvam Goel, Co-Founder of Pocketful said, “Prateek’s appointment represents an essential milestone for Pocketful, which will help the company expand its operations and strengthen its position in the Indian investment market. His successful history of developing digital financial platforms, together with his focus on user experience, perfectly matches our organization’s future objectives. Pocketful will achieve its next phase of growth through his guidance, which will create new technical innovations and improve our market value.” At Pocketful, Prateek will lead the company&#039;s mission to create an accessible investment platform that enables all investors to use its services. The company delivers an investment process that customers can use without any kind of difficulty. Commenting on his appointment, Prateek Singh, CEO, Pocketful, said, “I am truly excited to join Pocketful at such a pivotal stage of its growth journey. India’s capital markets are witnessing remarkable momentum, with increasing retail participation and a growing shift towards digital investing. At Pocketful, we have a unique opportunity to simplify and reimagine the investing experience for a wider audience. I look forward to working closely with the team to drive innovation and enable more confident, informed participation in the markets.” Pocketful offers zero brokerage on equity delivery trades, along with zero account opening charges and lifetime zero AMC fees, making it an attractive choice for retail investors. At the same time, the platform caters to active traders through advanced, institutional-grade tools built for speed, precision, and reliability. The company also provides a Margin Trading Facility (MTF) starting at 5.99%* per annum, enabling greater flexibility for active participants. A key innovation is Pocketful GPT, a custom-trained intelligence layer that allows users to generate trade ideas, analyze portfolios, and execute trades within a unified interface.With its recent expansion into mutual funds, Pocketful is evolving into a comprehensive investment platform. Under Prateek Singh’s leadership, the company is well-positioned to accelerate growth and capture a larger share of India’s rapidly expanding investor base. ]]></description>
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<pubDate>Wed, 15 Apr 2026 17:52:23 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Prateek, Singh, Joins, Pocketful, CEO, Lead, Next, Phase, Growth</media:keywords>
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<title>Lanchulal KS Honored as Business &amp;amp; Entertainment Personality of the Year at Times Business Awards 2025–26</title>
<link>https://en.jan18.in/business/lanchulal-ks-honored-as-business-entertainment-personality-of-the-year-at-times-business-awards-202526</link>
<guid>https://en.jan18.in/business/lanchulal-ks-honored-as-business-entertainment-personality-of-the-year-at-times-business-awards-202526</guid>
<description><![CDATA[  Mumbai (Maharashtra) [India], April 14: In a moment of pride and recognition, Lanchulal KS was honored with the prestigious title of Business &amp; Entertainment Personality of the Year at the Times Business Awards 2025–26, held across Mangalore, Mysore, and Hubli. The recognition was accompanied by an official Certificate of Excellence, marking a significant milestone in his inspiring journey.The Times Business Awards is a distinguished platform that celebrates individuals who have demonstrated exceptional performance, innovation, and leadership across various industries. Being recognized at such a reputable event highlights the remarkable impact Lanchulal KS has made in both the business and entertainment sectors.Lanchulal KS has consistently showcased a visionary approach, blending creativity with strategic business acumen. His contributions have not only elevated his professional standing but have also influenced and inspired many across industries. This award stands as a testament to his dedication, perseverance, and ability to create meaningful impact.Adding further strength to his growing influence is his association with Astra Group, which continues to expand its presence and reputation under dynamic leadership. Together, they are setting new benchmarks in excellence and innovation.Beyond his professional achievements, Lanchulal KS is widely respected as a philanthropist and social worker. His commitment to giving back to society and driving positive change reflects his strong values and leadership beyond business.With this recognition, Lanchulal KS continues to inspire a new generation of entrepreneurs and leaders, proving that dedication, vision, and purpose can create lasting success.Connect &amp; Learn More: Personal Portfolio: https://lanchulalks.com/ Instagram: https://www.instagram.com/lanchulal.lal1 Facebook: https://www.facebook.com/profile.php?id=61579411123542Team: Astra Groups ManagementContact: +91 89513 09511 ]]></description>
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<pubDate>Wed, 15 Apr 2026 15:41:10 +0530</pubDate>
<dc:creator>JR Choudhary</dc:creator>
<media:keywords>Lanchulal KS, Business &amp; Entertainment Personality of the Year, Times Business Awards 2025–26</media:keywords>
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